This review is about who your website brings in. We went through the site, your search rankings and your reviews. You have been installing solar since 2006, and the site shows it: real installs, a real team photo, and an endorsement from an RTE presenter. But the site appears for just five different searches on Google in Ireland, and four of them are other companies' names. Not one is "A1 Energy". Not one mentions Dublin. Measurable visits from Google: zero. It's all detailed below, with what to do about each one.
Here is everything the site currently appears for, and the search it should own but doesn't. "AEI", "Alternative Energy Ireland" and "The Energy Centre" are other businesses. When someone types those, they are looking for those companies, not for you. The one generic search you appear for sits on page three.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels dublin | 480 | Your home market, named in your own headline. Nothing ranking at all. | Absent |
| the energy centre | 480 | Another company's name. You're 36th. | 36th |
| alternative energy ireland | 390 | Another company's name. 42nd. | 42nd |
| aei solar | 260 | Another company's name, and three of your pages compete for it at 26th, 37th and 41st. | 26th |
| solar power solutions | 210 | Generic search, no location. 28th. | 28th |
| aei | 210 | The same other company again, shortened. 49th. | 49th |
The site has five real pages: home, services, about, FAQs and contact. Every one of them is well made, and none of them is about a place or a specific thing people search for. Google has nothing to match you to, so it matches you to leftovers: other companies' names and a generic phrase on page three.
The site itself is genuinely good. Real photos of your installs on Dublin houses. A real team photo. These four things are what stop people finding it.
The strongest thing on your website is a testimonial from Duncan Stewart, the architect and RTE presenter of About The House and Eco Eye, recommending you by name. A national TV name vouching for your work is something almost no installer in Ireland can show, and right now it sits halfway down a page that Google sends nobody to.
Nothing here needs a redesign. The photos are real, the team is real, the endorsement is real. What's missing is aim: pages pointed at the searches your customers type, and your proof put where they can see it. That is steady monthly work, not a big project.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
480 people a month search "solar panels dublin". Zero of them can currently find you.
The five searches you do appear for add up to around 1,550 a month, and four of the five are other companies' names.
Your measurable Google visits today: zero.
Those numbers mean one simple thing: every job you have won since 2006, you won without Google's help. The Dublin search alone is 480 real people a month, and with a 4.6 rating, 19 years of installs and a national TV name on your side, you are the easiest company on that results page to say yes to, once you are on it. You know what a job is worth to you and how many enquiries become jobs. That's the sum worth doing on your side.
The site's keyword count fell 13 percent in the last measurement. This is not a site standing still, it is a site slowly fading while competitors who build county pages collect the searches. The proof you have took 19 years to earn. The pages take an afternoon each.